• Assist in creating marketing content, including blog posts, articles, social media posts, and email newsletters.
• Collaborate with the marketing team to develop engaging and relevant content.
• Manage and maintain social media profiles, including posting updates, scheduling content, and responding to comments or messages.
• Monitor social media trends and provide insights for improving social media strategy.
• Support the planning, creation, and execution of email marketing campaigns.
• Monitor email campaign performance and assist in optimizing strategies.
• Conduct market research to identify industry trends, competitor activities, and customer preferences.
• Provide administrative support to the marketing team, such as scheduling meetings, organizing files, and managing marketing materials.
• Assist in managing online advertising campaigns on platforms like Google Ads or social media advertising.
• Help plan and coordinate marketing events, such as webinars, trade shows, or product launches.
• Create basic graphics and visuals for marketing materials using graphic design tools.
• Use analytics tools to measure the effectiveness of marketing campaigns and make data-driven recommendations.

With the pandemic-driven shift to online business, 2022 saw a surge in digital marketing roles as companies sought to leverage marketing technology and reach new market segments.

Marketing strategists and marketing managers were in high demand as companies felt the pressure to bring in expert knowledge to implement forward-thinking strategies in a changing business landscape.

Looking ahead, the demand for digital marketing professionals will continue to rise as digital channels and online marketing techniques evolve. Marketing professionals with the skills to analyse data will be highly valued, providing companies with customer insights to influence and inform marketing strategies.

As the world shifts towards people-centric communication, firms are likely to seek out creative talent and content marketers that personalise their messaging and allow organisations to connect with their audience.

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