About the role:
Manage, develop and implement marketing plans across the Audio Visual category. Primary area of focus will be Televisions, Soundbars and TV Accessories. However, with change in business scope (projects and workflow) the candidate may be required to work across the broader portfolio.
Duties and Responsibilities:
- Lead the development of the marketing strategy for Samsung's Audio Visual category in collaboration with the Head of AV Marketing, ensuring alignment with product plans and overarching business objectives.
- Develop local marketing communications by translating global master brand plans into locally relevant strategies informed by consumer insights. Foster strong relationships with global product and marketing teams to ensure effective collaboration and execution.
- Oversee the execution of integrated brand campaigns and product launches across multiple channels (paid, owned, and earned).
- Conduct post-campaign ROI analysis and share key learnings for future initiatives.
- Work closely with the AV product and channel teams to develop joint launch/Go-to-market plans, key promotions, drive marketing for priority skus, share insights/data-driven opportunities
- Minimum 8+ years of relevant experience, in a comsumer electronics environment and/or FMCG (competant brand manager / Senior Brand Manager level) or equvalent commercial experience
- Competitive salary
- Generous discount on company products
- Access to discounts and special promotions with retail partners
- Access to wellbeing platform
- Heavily discounted gym membership
- Onsite parking
If this role sounds of interest, please click the “Apply Now” button. We look forward to seeing your application!
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